Unlike Senator David Perdue, Senator Kelly Loeffler does not have a political pedigree. Loeffler is an established businesswoman who is co-owner of the Atlanta Dreams, a WNBA team. Loeffler has a bootstrap story of working her way up the ladder, and building her own businesses. When she was appointed to the Senate by Georgia Governor Brian Kemp, she donated her Senate salary to Georgia non-profits and charities.
Loeffler could have been the poster child for self-reliance and self-determination. She could have shared her compelling story of forging a path for herself through conservative ideals, and using that path to be of service to others.
The Good Reverend Raphael Warnock consistently draped himself in his woke gospel and a social justice mantra. Warnock touted how he planned to help people and help the community. His record reflects differently, as my colleagues Bonchie and Nick Arama have pointed out. Warnock’s history shows an alignment with Marxism, and anti-Semitic individuals like the Rev. Jeremiah Wright, as well as fraud and abuse allegations. But Warnock’s narrative won, when the reality was grossly different.
When Loeffler went toe-to-toe with the Atlanta Dreams players over her disagreement in supporting the BLM organization, her team players decided to destroy her Senate run by promoting and campaigning for Warnock.
“Players had at first tried to force Loeffler out of her ownership stake in the Dream. Engelbert responded by telling players that although Loeffler is a co-owner, she has no role in daily operations and is no longer on the W’s board of governors, and would not be forced to sell her shares.
“It wasn’t enough and the players had had enough.
“The players decided they could help get rid of Loeffler where it would have the most impact: in the United States Senate. And the idea to start wearing the T-shirts, thought up by Seattle Storm’s Sue Bird, came about.”
These are guerilla tactics that Loeffler could have chosen to uncover, not in Mean Girl fashion, but in a way that pointed toward exactly what these young players were seeking to destroy. How much of Loeffler’s ownership stake provided capital for these women to play in the first place? Loeffler could have pointed to the lives saved through her contributions and her political advocacy: from pro-life pregnancy centers, adoption and foster care agencies, and homeless shelters in the state of Georgia. That is a narrative of helping people at the grassroots, not just theorizing about it.
Loeffler could have also used these player’s opposition and active canvassing against her to her advantage. Cancel Culture is ugly, and many people from left, to right, to center are clearly becoming uncomfortable with it. Loeffler could have contrasted her own personal narrative with her desire to build businesses and people, not political movements. Remember, she was the least political of the two Republican candidates. Loeffler was appointed to the seat with no political background. She could have bridged the gap of everywoman working her way up, and then once the pinnacle was reached, giving back.
Loeffler had strong access to create a ground game to not only young women, but entrepreneurs, and those who resonate with a desire to serve. Sad thing is, she had two campaigns to make these distinctions, but squandered the opportunity and paid for it with the loss of her seat.
Now THAT is a tragic reality, because her story is very compelling. Shame she depended upon poorly contrived ads and focus groups, but didn’t have the balls to be who she was. If given the chance, that narrative would have built the enthusiasm to get Georgians out to vote.